Privacy and Cookie Policy
This privacy statement discloses the privacy practices and policies for Premier Group member stores, including Premium Wine & Spirits.
At Premier Group, we respect our customers and understand that you are concerned about privacy, so we've instituted policies intended to ensure that your personal information is handled safely and responsibly. We have posted this privacy policy to let you know what kind of information we collect, how it is handled, with whom it may be shared, and what choices you have regarding our use of this information.
If you have any questions about this policy, you can contact us by e-mail at [email protected], by telephone at (716) 565-3020, or by mail at Premium Wine & Spirits, 7980 Transit Rd., Williamsville, NY 14221.
What Information Do We Collect?
We collect your name, address, email address, and phone number. This information is gathered to make your shopping experience as a registered user the quickest and easiest possible.
When you purchase a product from us in person, by phone, or online, we collect your name, address, email address, and phone number. We also gather information on the person who will receive any gift you send (e.g. that person's name and address) and we will retain a record of your purchases.
We also may receive some information from other sources and may add it to your account information. For example, we might get your updated address from a shipper or information on your preferences from another website conducting a promotion or event with us.
Furthermore, our site uses technologies of third-party partners such as NextRoll to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements about the products that are likely to be of more interest to you. Specifically, NextRoll collects information about your activity on our site(s) to enable us to:
- Measure and analyze traffic and browsing activity on our site(s)
- Show advertisements for our products and/or services to you on third-party sites
- Measure and analyze the performance of our advertising campaigns
Cross-Device
We may share data, such as hashed email derived from emails or other online identifiers collected on our site(s) with our advertising partners. This allows our partners to recognize and deliver you ads across devices and browsers. To read more about the technologies used by our partner NextRoll and their cross device capabilities please refer to NextRoll’s Privacy Notice.
Opting Out
Our partners may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason you can use the following third party tools to decline the collection and use of information for the purpose of serving you interest based advertising:
How Do We Use Your Information?
We may use your information in a number of ways, including:
To enhance your shopping experience. For example, we may offer special promotional mailers, letters, and emails to members of our loyalty card program or inform you of special offers on products that have been previously purchased by you.
Do We Share Your Information?
The information gathered may be shared with corporate affiliates of Premium Wine & Spirits, Premier Wine & Spirits, Prestige Wine & Spirits, and Premier Gourmet. Additionally, we may share account or other information when we believe it is necessary to comply with law or to protect our interests or property. This may include sharing information with other companies, lawyers, credit bureaus, agents, or government agencies in connection with issues related to fraud, credit, or debt collection.
We may use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store, or use personally identifiable information for any secondary purposes.
Finally, in the event that some or all of our business assets are sold or transferred, we generally would transfer the corresponding information about our customers.
Purchases and Ordering
In the event that you should make a purchase in person, by telephone, or online, we request information from you on our order form. A purchaser must provide contact information (like name and shipping address) and financial information (credit card number, expiration date, and billing address). This information is used for billing purposes to verify the customer is of legal age, and to fill customers' orders. If we have trouble processing an order, this contact information is used to get in touch with the customer.
What Choices Do You Have Regarding the Use of Your Information?
We provide you with a number of choices regarding our handling of your personal information. If you do not want to receive promotional materials or email from us or our related corporate affiliates, or do not want your information shared with unrelated third parties for marketing purposes, please contact Premier Group by phone at (716)-564-0956 or by mail at Premier Group, 451 S. Ellicott Creek Road, Amherst, NY 14228 to notify us of your request. Please allow us 14 days from when the request was received to process your removal.
Additional Privacy Information
In addition to the privacy information contained herein, you may be entitled to additional privacy protections by state and federal law. Information on any additional protections offered to you is attached hereto.
How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
List of cookies we collect
The table below lists the cookies we collect and what information they store.
| Cookie Name | Cookie Description |
|---|---|
| FORM_KEY | Stores randomly generated key used to prevent forged requests. |
| PHPSESSID | Your session ID on the server. |
| GUEST-VIEW | Allows guests to view and edit their orders. |
| PERSISTENT_SHOPPING_CART | A link to information about your cart and viewing history, if you have asked for this. |
| STF | Information on products you have emailed to friends. |
| STORE | The store view or language you have selected. |
| USER_ALLOWED_SAVE_COOKIE | Indicates whether a customer allowed to use cookies. |
| MAGE-CACHE-SESSID | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-STORAGE | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-STORAGE-SECTION-INVALIDATION | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-TIMEOUT | Facilitates caching of content on the browser to make pages load faster. |
| SECTION-DATA-IDS | Facilitates caching of content on the browser to make pages load faster. |
| PRIVATE_CONTENT_VERSION | Facilitates caching of content on the browser to make pages load faster. |
| X-MAGENTO-VARY | Facilitates caching of content on the server to make pages load faster. |
| MAGE-TRANSLATION-FILE-VERSION | Facilitates translation of content to other languages. |
| MAGE-TRANSLATION-STORAGE | Facilitates translation of content to other languages. |